ICG’s Media Relations Director retainer is designed as an ongoing strategic partnership for brands, organizations, and leaders who want consistent visibility without having to manage media outreach themselves.

More than traditional publicity, this retainer focuses on building a lasting press presence through proactive media relations, story development, strategic pitching, and opportunity identification. Working together, we’ll uncover what makes your brand newsworthy, shape compelling narratives, and position you for meaningful coverage that supports your broader business goals.

Think of this as a visibility partnership rather than a one-time publicity push. ICG serves as your dedicated media relations director, helping transform everyday milestones, expertise, and achievements into stories that deserve the spotlight. From identifying angles and crafting pitches to managing media relationships and preparing you for interviews, every effort is designed to keep your brand visible, credible, and top of mind.

The goal is simple: move your business from having a great story to being in the headlines. Through thoughtful strategy, consistent outreach, and a collaborative approach, we help ensure your story reaches the audiences who matter most.

Our Principal Consultant will serve as an extension of your team to help keep your marketing efforts organized, aligned, and moving forward.

The Brand Manager retainer begins as a 3-month commitment and is designed for businesses, founders, creatives, and organizations that need ongoing marketing support, accountability, and strategic guidance without hiring a full-time marketing employee.

As your dedicated Brand Manager, ICG helps oversee day-to-day marketing priorities, coordinate initiatives, manage projects, and ensure your brand is consistently represented across customer touchpoints. Whether you're planning campaigns, managing content, preparing for events, launching new offerings, or coordinating with vendors and creative partners, you'll have a trusted marketing partner helping keep everything on track.

Rather than simply executing tasks, ICG helps bridge the gap between strategy and implementation by providing ongoing guidance, project oversight, creative input, and marketing consultation. We help prioritize initiatives, identify opportunities, and ensure your efforts support your larger business goals.

This retainer is ideal for organizations that need a reliable marketing leader to help manage ongoing initiatives, maintain momentum, and provide accountability as the business grows.

Our Principal Consultant serves as your outsourced Brand Director on speed dial, providing strategic marketing leadership and long-term brand guidance without the cost of a full-time senior executive.

The Brand Director retainer is designed for growing businesses, founders, and organizations that need more than marketing management. They need a strategic partner who can help shape how the brand is positioned, experienced, and communicated in the marketplace.

As your dedicated Brand Director, ICG provides oversight of your brand strategy, marketing direction, customer experience, partnerships, campaigns, and growth initiatives. Together, we'll ensure your marketing efforts remain aligned with your mission, business objectives, and long-term vision while creating a consistent experience across every audience touchpoint.

Rather than focusing on individual marketing tactics, this retainer takes a holistic view of your brand. ICG provides strategic direction, creative leadership, messaging oversight, campaign consultation, and growth planning to help your organization make confident decisions and maximize opportunities.

Whether you're entering a new season of growth, launching major initiatives, expanding your visibility, or refining your market position, you'll have an experienced advisor helping guide strategy and maintain alignment across your marketing ecosystem.

Through regular strategy sessions, collaborative planning, and ongoing consultation, ICG helps ensure your brand remains intentional, differentiated, and positioned for sustainable growth.

ICG limits the number of Brand Director clients accepted annually to ensure each client receives dedicated attention, thoughtful strategy, and direct access to senior-level expertise.

Our Principal Consultant joins your leadership team as a trusted executive advisor, providing senior-level brand, communications, and visibility leadership without the cost of a full-time C-suite hire.

The Chief Brand & Communications Officer retainer is designed for established businesses, founders, executives, nonprofits, and organizations navigating growth, increased visibility, organizational change, or complex communications needs. This service provides executive-level counsel for leaders who recognize that every business decision ultimately impacts their brand, reputation, and stakeholder relationships.

As your Chief Brand & Communications Officer, ICG serves as a strategic partner to ownership and leadership, helping shape how your organization is perceived by customers, employees, donors, investors, media, partners, and the broader community. Together, we'll ensure your brand, communications, messaging, and public presence support your long-term vision and organizational goals.

Unlike traditional marketing support, this retainer extends beyond campaigns and content. ICG provides executive guidance on brand positioning, reputation management, thought leadership, public relations, stakeholder communications, strategic partnerships, organizational messaging, and visibility opportunities. Whether you're preparing for a major announcement, navigating a period of change, strengthening community relationships, elevating executive visibility, or managing a sensitive communications challenge, you'll have an experienced advisor helping guide critical decisions.

This retainer is designed for leaders who want a strategic communications partner at the table before decisions are made—not after. Through ongoing consultation, leadership meetings, communications planning, and strategic counsel, ICG helps ensure your organization presents a clear, credible, and consistent voice while building trust with the audiences who matter most.

As part of this engagement, ICG functions as an extension of your executive team, providing proactive recommendations, identifying opportunities and risks, and helping leadership navigate both planned initiatives and unexpected challenges with confidence.

To ensure meaningful involvement and direct access, ICG accepts only a select number of Chief Brand & Communications Officer clients at any given time.