The way you tell your story can make all the difference.

Our Packages

  • Whether you’re an existing brand looking for a facelift or a new brand looking to get started, ICG’s Brand Bootcamp will help you develop clear, consistent messaging that will become the backbone of your brand. This hands-on package will help your brand develop continuity that will define the heart of your business and guide your website, social media, marketing, and sales.

    Upon completion of this multi-session package, you’ll receive a Brand Stylebook including…

    • a defined mission statement

    • a developed brand voice and tone

    • a polished tagline

    • a bespoke list of core themes and storylines

    • coordinating website homepage copy

  • Images and videos set the tone and begin to tell a story. Whether an established brand or business or just getting started, ICG’s Brand Shoot Photography and Videography Package will create instant continuity for your brand.

    Perhaps your founder or CEO needs a fresh headshot and/or your team needs a streamlined set of polished assets for social media, website updates, and future promotion. This package will refresh your digital assets with one visit to your office/studio/store.

    What’s included?

    • Combination of professional photography and short-form video content

    • Journalistic-style storytelling with candid moments, branded details, and atmosphere

    • Curated edited gallery of final images and video clips shot vertically for social media (unless specified by client)

    • Upon request, a gallery organized by type ready to hand over to your brand manager/communications team for easy navigation of branded assets

      *Note if only photography or videography is desired opposed to both, let ICG know and this package will be customized accordingly.

  • Your website is your first impression and a primary way to connect with customers. Whether you already have one that needs a tune-up or are starting from scratch, this package includes messaging, design, and training to help your brand shine online. Through this package that is bundled with ICG’s Brand Bootcamp for new clients, ICG will become your ghost writer to ensure your brand is cohesive throughout your entire personalized website. If you don’t already have a suite of branded assets (photos and videos) ICG will also conduct a brand shoot before beginning.

    Upon completion, you’ll receive…

    • A fully-customized, SEO-optimized website ready to start sharing with potential customers and clients

    • A training session to learn to manage your site on your own

    • 1 month of post-launch support & analytics review

  • Have an existing website that you’d like to start selling goods or services on? ICG will design what your customer experience will be as well as build your back-end inventory and save you the painstaking, tedious work of inputting all variants of your goods or services.

    Upon completion, you’ll receive…

    • an operational store on your website

    • a Standard Operation Procedure (SOP) for adding new goods and services

    • a training session to turn the keys to your online store over to you

  • This package establishes the strategic backbone for your brand’s social media, ensuring every post supports the brand story, business goals, and long-term growth. Rather than creating one-off content ideas, this package will define a repeatable framework your company can use on social media for years to come while remaining nimble to keep up with the ever-changing, social media landscape.

    Upon completion, this multi-session, deep-dive package will…

    • develop custom social media content pillars

    • clearly define themes and story angles for social media

    • state social media specific brand voice guidelines

  • Once you’ve established your social media strategy and framework, this package will create custom-designed templates that bring your brand’s content pillars to life visually.

    This package translates your business’ content strategy into polished, reusable visual templates that make posting easier, faster, and more consistent without sacrificing creativity or quality.

    You’ll receive…

    • a set of custom graphic and video templates for each content pillar

    • a Canva library with your templates organized by pillar ready to customize for each post

  • Getting the right systems in place early can save time, reduce stress, and help your business run smoothly as it grows. This ICG package focuses on setting up the essential tools, workflows, and processes that allow you to manage your business efficiently, stay organized, and focus on your product or service.

    Your customized package can include Standard Operating Procedure (SOP) Development, Financial & Invoicing Set-up, Business Email Set-up, Business Card Design—just to name a few.

    No matter how you design your Business Systems package, upon completion you’ll receive a Business Systems Master Key.

  • ICG’s Emmy Award-Winning Founder partners with Werking Communications to offer a day-long media training for your team.

    This package is a good fit whether you’re a communications manager looking for an annual refresh session for seasoned executives or an organization seeking upskilling your team members who represent your brand externally.

    This is a highly customized training session that includes education on your business/brand’s voice, one-on-one critiques, and on-camera preparation.

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Our Retainers

  • The Social Media Director retainer begins with a three-month commitment and is designed as a collaborative, strategy-led partnership that transforms social media from a task on your to-do list into a purposeful extension of your brand.

    As your dedicated Social Media Director, ICG oversees content strategy, planning, writing, editing, publishing, and performance evaluation while ensuring your unique voice, visual identity, and business goals remain at the center of every post.

    Working at least one month ahead, ICG develops intentional content designed to strengthen brand awareness, deepen audience relationships, and support long-term business growth. Rather than focusing solely on posting frequency, this retainer prioritizes thoughtful storytelling, brand consistency, and meaningful engagement that builds trust with your audience over time.

    This service is highly collaborative and customized to each client. Through ongoing communication and monthly planning sessions, clients remain actively involved in shaping content direction while ICG handles the day-to-day strategy and execution. The result is a social media presence that feels authentic to your brand, aligned with your goals, and sustainable for long-term growth.

  • ICG’s Media Relations Director retainer is designed as an ongoing strategic partnership for brands, organizations, and leaders who want consistent visibility without having to manage media outreach themselves.

    More than traditional publicity, this retainer focuses on building a lasting press presence through proactive media relations, story development, strategic pitching, and opportunity identification. Working together, we’ll uncover what makes your brand newsworthy, shape compelling narratives, and position you for meaningful coverage that supports your broader business goals.

    Think of this as a visibility partnership rather than a one-time publicity push. ICG serves as your dedicated media relations director, helping transform everyday milestones, expertise, and achievements into stories that deserve the spotlight. From identifying angles and crafting pitches to managing media relationships and preparing you for interviews, every effort is designed to keep your brand visible, credible, and top of mind.

    The goal is simple: move your business from having a great story to being in the headlines. Through thoughtful strategy, consistent outreach, and a collaborative approach, we help ensure your story reaches the audiences who matter most.

  • Our Principal Consultant will serve as an extension of your team to help keep your marketing efforts organized, aligned, and moving forward.

    The Brand Manager retainer begins as a 3-month commitment and is designed for businesses, founders, creatives, and organizations that need ongoing marketing support, accountability, and strategic guidance without hiring a full-time marketing employee.

    As your dedicated Brand Manager, ICG helps oversee day-to-day marketing priorities, coordinate initiatives, manage projects, and ensure your brand is consistently represented across customer touchpoints. Whether you're planning campaigns, managing content, preparing for events, launching new offerings, or coordinating with vendors and creative partners, you'll have a trusted marketing partner helping keep everything on track.

    Rather than simply executing tasks, ICG helps bridge the gap between strategy and implementation by providing ongoing guidance, project oversight, creative input, and marketing consultation. We help prioritize initiatives, identify opportunities, and ensure your efforts support your larger business goals.

    This retainer is ideal for organizations that need a reliable marketing leader to help manage ongoing initiatives, maintain momentum, and provide accountability as the business grows.

  • Our Principal Consultant serves as your outsourced Brand Director on speed dial, providing strategic marketing leadership and long-term brand guidance without the cost of a full-time senior executive.

    The Brand Director retainer is designed for growing businesses, founders, and organizations that need more than marketing management. They need a strategic partner who can help shape how the brand is positioned, experienced, and communicated in the marketplace.

    As your dedicated Brand Director, ICG provides oversight of your brand strategy, marketing direction, customer experience, partnerships, campaigns, and growth initiatives. Together, we'll ensure your marketing efforts remain aligned with your mission, business objectives, and long-term vision while creating a consistent experience across every audience touchpoint.

    Rather than focusing on individual marketing tactics, this retainer takes a holistic view of your brand. ICG provides strategic direction, creative leadership, messaging oversight, campaign consultation, and growth planning to help your organization make confident decisions and maximize opportunities.

    Whether you're entering a new season of growth, launching major initiatives, expanding your visibility, or refining your market position, you'll have an experienced advisor helping guide strategy and maintain alignment across your marketing ecosystem.

    Through regular strategy sessions, collaborative planning, and ongoing consultation, ICG helps ensure your brand remains intentional, differentiated, and positioned for sustainable growth.

    ICG limits the number of Brand Director clients accepted annually to ensure each client receives dedicated attention, thoughtful strategy, and direct access to senior-level expertise.

  • Our Principal Consultant joins your leadership team as a trusted executive advisor, providing senior-level brand, communications, and visibility leadership without the cost of a full-time C-suite hire.

    The Chief Brand & Communications Officer retainer is designed for established businesses, founders, executives, nonprofits, and organizations navigating growth, increased visibility, organizational change, or complex communications needs. This service provides executive-level counsel for leaders who recognize that every business decision ultimately impacts their brand, reputation, and stakeholder relationships.

    As your Chief Brand & Communications Officer, ICG serves as a strategic partner to ownership and leadership, helping shape how your organization is perceived by customers, employees, donors, investors, media, partners, and the broader community. Together, we'll ensure your brand, communications, messaging, and public presence support your long-term vision and organizational goals.

    Unlike traditional marketing support, this retainer extends beyond campaigns and content. ICG provides executive guidance on brand positioning, reputation management, thought leadership, public relations, stakeholder communications, strategic partnerships, organizational messaging, and visibility opportunities. Whether you're preparing for a major announcement, navigating a period of change, strengthening community relationships, elevating executive visibility, or managing a sensitive communications challenge, you'll have an experienced advisor helping guide critical decisions.

    This retainer is designed for leaders who want a strategic communications partner at the table before decisions are made—not after. Through ongoing consultation, leadership meetings, communications planning, and strategic counsel, ICG helps ensure your organization presents a clear, credible, and consistent voice while building trust with the audiences who matter most.

    As part of this engagement, ICG functions as an extension of your executive team, providing proactive recommendations, identifying opportunities and risks, and helping leadership navigate both planned initiatives and unexpected challenges with confidence.

    To ensure meaningful involvement and direct access, ICG accepts only a select number of Chief Brand & Communications Officer clients at any given time.

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Our
On-Demand Services

  • When a new opportunity pops up to share about your brand, business or organization there’s oftentimes not much notice and it can be overwhelming.

    ICG offers one-on-one coaching with our Emmy Award-Winning founder to get you ready for your moment in the spotlight whether it’s a presentation, podcast, social media appearance, radio or TV interview.

  • The Media Relations Concierge service is designed for businesses, nonprofits, and leaders who don't need ongoing publicity support but want expert guidance when a media opportunity arises.

    Think of it as Press on Call. Whether you're launching a new product, announcing a major milestone, hosting an event, receiving an award, responding to a timely news opportunity, or simply have a story worth sharing, ICG provides experienced media relations support exactly when you need it.

    This on-demand service offers the flexibility to engage publicity expertise without the commitment of a monthly retainer. From refining story angles and drafting press releases to developing media pitches, identifying outreach opportunities, and preparing for interviews, each engagement is customized to fit the moment and your goals.

    Media Relations Concierge is ideal for organizations that occasionally have news to share but don't require year-round media outreach. When the time comes to tell your story, you'll have a trusted communications partner ready to help position it, pitch it, and maximize its visibility.

  • The Signature Event Host service is designed for organizations, nonprofits, brands, and businesses that want a professional, engaging presence guiding their event from start to finish.

    Drawing on more than a decade of experience as a television journalist, storyteller, interviewer, and public speaker, Claire brings energy, credibility, and confidence to the stage while ensuring your event feels polished, organized, and memorable for attendees.

    More than simply introducing speakers or reading a script, Claire works alongside your team to understand the purpose of the event, shape key messaging, and create meaningful moments that keep audiences engaged. Whether hosting a fundraising gala, awards ceremony, conference, panel discussion, corporate gathering, community event, or brand launch, her goal is to create a seamless experience that reflects your organization's mission and leaves a lasting impression.

    Services may include event hosting, moderating panel discussions, conducting live interviews, audience engagement, script development, run-of-show consultation, speaker introductions, and day-of event support.

    Every event is unique, and hosting services are customized to fit the goals, audience, and atmosphere of your occasion.

  • These flexible sessions are designed to tackle emerging needs as you clarify the direction and structure of your business. These one-off sessions are available both in-person and virtually and are charged hourly.


    Examples of types of sessions our clients request:

    • In-person creative deep dives to refine business vision and structure

    • Pricing strategy and “menu” planning for your products and services

    • Exploring marketing ideas for social media, newsletters, or events

    • Troubleshooting workflow or organizational challenges

    • Other creative sparks and opportunities as they arise

    • Publicity pulse-checks and one-off needs

  • Designed for businesses and brands that want professional, high-quality documentation of their event with a curated selection of marketing-ready content. This on-demand service captures your upcoming event while providing a streamlined set of polished assets for social media, website updates, and future promotion.

    What’s included?

    • Combination of professional photography and short-form video content

    • Journalistic-style storytelling with candid moments, branded details, guest interaction and event atmosphere

    • Curated edited gallery of final images and video clips shot vertically for social media (unless specified by client)

Contact ICG to Schedule